When you hear the name Campbell Puckett, you might immediately think of “Pookie,” the affectionate nickname that turned her into a viral sensation. What started as lighthearted outfit-of-the-day TikToks with her husband, Jett Puckett, has transformed Campbell into a recognized social media influencer, fashion enthusiast, and new mother.
Her journey is both inspiring and relatable — from working as a flight attendant to becoming a celebrated TikTok star whose life updates, marriage, and style choices attract millions of viewers. Along the way, topics like Campbell Puckett net worth, Campbell Puckett age, and even Campbell Puckett baby registry have become hot searches, showing just how invested people are in her story.
Early Life and Education
Campbell Hunt Puckett was born on March 11, 1992, making Campbell Puckett age 33 as of 2025. Raised in the American South, she grew up with a love for style and creativity. She later pursued a degree in Marketing from the University of Mississippi (Ole Miss), a foundation that would later help her shape her personal brand.
Her background in marketing also gave her an edge when stepping into the influencer world. It wasn’t just about fashion and lifestyle — she understood how to engage an audience and create authentic content.\

Career as a Flight Attendant
Before her fame, Campbell Puckett worked as a flight attendant between 2014 and 2016. Traveling frequently not only broadened her perspective but also gave her an eye for aesthetics and style. Many fans admire how her early career shaped her approachable yet sophisticated personality.
Although she eventually left the airline industry, the experiences she gained helped her communicate with people, remain adaptable, and maintain a sense of elegance under pressure — traits that shine through in her TikTok videos.
The Rise of Campbell Puckett on TikTok
The turning point came when Campbell began posting casual videos showcasing her daily outfits. The true spark, however, was her husband Jett’s involvement. His supportive, charming commentary — especially calling her “Pookie” — gave the internet something fresh and wholesome to fall in love with.
What made Campbell Puckett TikTok different was its mix of fashion and authentic couple dynamics. Unlike highly polished influencer feeds, her content felt real. That relatability turned into viral fame, pushing her into mainstream recognition.
Love Story and Marriage with Jett Puckett
Campbell met Jett Puckett in 2016. Their love story quickly became part of her brand identity. The couple tied the knot in April 2018, and their marriage has often been described as playful yet deeply loving.
Fans adore how Jett playfully critiques Campbell’s outfits while showing genuine admiration. Their bond resonates with many who enjoy seeing couples celebrate each other’s individuality.
Motherhood and Family Life
In late 2024, Campbell and Jett welcomed their first child, a daughter named Paloma Campbell Puckett. This new chapter deepened her connection with her followers, many of whom are young parents themselves.
The couple’s baby registry even became a topic of interest, with fans wanting to support and learn from Campbell’s journey into motherhood. The shift from fashion influencer to lifestyle and parenting content has expanded her influence even further.
Fashion, Lifestyle, and Business Ventures
Beyond TikTok fame, Campbell runs her own brand, You Should Wear That LLC, where she shares insights into fashion, beauty, and lifestyle. She combines trendy pieces with timeless looks, appealing to women who want to feel confident and stylish.
Her ability to balance business, social media, and family life showcases her versatility. Whether discussing skincare, outfits, or family milestones, Campbell Puckett has crafted a multi-dimensional presence.
Campbell Puckett Age, Net Worth, and Influence
- Age: As mentioned earlier, Campbell Puckett is 33 years old in 2025.
- Net Worth: While exact numbers vary, estimates place Campbell Puckett net worth between $500,000 and $1 million. This comes from brand partnerships, social media income, and business ventures.
- Influence: With millions of views across TikTok and Instagram, she is considered one of the most engaging lifestyle influencers today.
Her growing popularity ensures that her net worth and opportunities will only rise as her audience expands.
The Viral “Pookie” Phenomenon
At the heart of Campbell’s success lies the “Pookie” nickname. It’s more than just a pet name — it represents authenticity, love, and the type of couple dynamic that audiences crave.
This simple but powerful branding shows how small, genuine details can capture the internet’s imagination. Now, when people search for Campbell Puckett, “Pookie” is almost always mentioned in the same breath.
Conclusion
The story of Campbell Puckett proves that authenticity, love, and creativity can build an empire. From her early days as a flight attendant to her current life as a viral TikTok star, wife, and mother, Campbell embodies resilience and relatability.
Her age, her net worth, her journey into motherhood, and even her baby registry are topics that resonate with fans around the world. Most importantly, she has shown that being genuine online can open doors to extraordinary opportunities.
Campbell Puckett’s influence is still growing, and if her journey so far is any indication, the best is yet to come.